We are proud to share the launch of the launch of CRE Daily‘s new website. They are a leading voice in commercial real-estate news and it’s been a joy to have them as our client. We have been working together to give their website and brand a full redesign that reflects their vision and aligns with their goals.
Collaborating for More Impact
We started our partnership with the clear goal of creating a website that would fit with CRE Daily’s mission and expertise as well as what their audience needed. This meant a total redesign and rebranding and we joined forces to accomplish just that.
Strategic Rebranding for Better Market Positioning
In revamping the branding and design, we were inspired by the need to better reflect CRE Daily’s position as an industry leader. We developed a new brand identity that resonates with their vision and values as an outstanding voice in commercial real estate news.
Creating a Website for a Better Reading Experience
Our number-one guiding principle in designing the new CRE Daily website was the user’s reading experience. The intuitive interface and lean design are the result of this focus. The reader can easily explore different content types, including articles and podcasts.
Sponsored Articles and Full Control Over Ads
Enabling CRE Daily’s unique revenue generation model was another part of the design strategy. They worked with partners who would sponsor some articles and needed a way to manage, schedule, and display them. We created custom sections on article pages that display the sponsors and their messages on the articles they sponsored. These special boxes can be placed on the sidebar, main page, and the archive page.
Each sponsor is promoted on different articles, with its message displayed to a fixed percentage of viewers, for example, one in every two visitors. The admins can also set deadlines for each sponsor, promoting them until a fixed date and putting their message out of rotation afterward. That lets CRE Daily monetize its content on its own terms and without compromising the user’s reading experience.
Impact and Future Collaboration
Our developers and designers have been hard at work, boosting CRE Daily’s website and branding. Now that their website has been successfully launched, we look forward to a new chapter in our relationship.
This collaboration between Refact and CRE Daily is an outstanding marker in our journey of empowering news and media organizations. We are proud to have played a pivotal role in elevating CRE Daily’s digital presence while also learning from them. CRE Daily is one of the leading news and media companies we are proud to have helped grow – if you want to see how we have helped some of our other clients, check out our work.
