CRE Daily

CRE Daily is a leading voice in commercial real-estate news and a necessary resource for anyone in that industry. With over 65,000 readers, including investors, developers, brokers, and business leaders, it has thrived by staying true to message and providing value for its readers.

Sorting through the flood of news and finding the right information is simply impossible for busy real estate professionals. CRE daily takes over the task of filtering out the noise and delivering a clear and concise daily newsletter. The idea is to offer the most critical news in 5 minutes every morning – the website then includes a daily brief, where the stories are told and analyzed in detail.

Last year though, CRE Daily looked nothing like it does today. The company delivered its flagship newsletter, but it did not offer the same great user experience it does today. With more subscribers and advertisers, CRE Daily realized that it needed the right tools to provide its readers the value it is known for today.

The real estate media company realized that to improve their readers’ experience and manage its ads and sponsorships on its own terms, they needed to get a digital partner. That is when Refact entered the picture. We have been working together to give their website and brand a full redesign that reflects their vision and aligns with their goals. We are proud of being chosen by CRE Daily and playing a part in their inspiring story of growth and success.

We started our partnership with the clear goal of creating a website that would fit with CRE Daily’s mission and expertise as well as what their audience needed. This meant a total redesign and rebranding and we joined forces with Jordan and his team to accomplish just that.

In revamping the branding and design, we were inspired by the need to better reflect CRE Daily’s position as an industry leader. We developed a new brand identity that resonates with their vision and values as an outstanding voice in commercial real estate news.

Our number-one guiding principle in designing the new CRE Daily website was the user’s reading experience. The intuitive interface and lean design are the result of this focus. The reader can easily explore different content types, including articles and podcasts.

Enabling CRE Daily’s unique revenue generation model was another part of the design strategy. The real estate media company worked with partners who would sponsor some articles and needed a way to manage, schedule, and display them. We created custom sections on article pages that display the sponsors and their messages on the articles they sponsored. These special boxes can be placed on the sponsored article’s page.

Each sponsor is promoted with a box added to different articles. The admins can also set deadlines for each sponsor, promoting them until a fixed date and putting their message out of rotation afterward. That lets CRE Daily monetize its content on its own terms and without compromising the user’s reading experience.

Our developers and designers have been hard at work, boosting CRE Daily’s website and branding. Now that their website has been successfully launched, we look forward to a new chapter in our relationship.

This collaboration between Refact and CRE Daily is an outstanding marker in our journey of empowering news and media organizations. We are proud to have played a pivotal role in elevating CRE Daily’s digital presence while also learning from them. CRE Daily is one of the leading news and media companies we are proud to have helped grow – if you want to see how we have helped some of our other clients, check out our work.