This week, we asked two advertising experts for their insights on ads and cookies. Here’s what they had to say. We decided to start with simple questions and ask for simple answers: why are advertisers and publishers so concerned with cookies? It may be an obvious question, but it’s nice to make sure we have […]
Whether hoping for higher efficiency or just trying to satisfy shareholders who don’t want to fall behind on the AI wave, newsrooms and media companies are making artificial intelligence a part of their operations. Here is how: FT’s AI ChatBot vs Google’s Newsroom AI Financial Times has taken a step in a new direction by […]
The challenge today is not just about producing quality content anymore. It has shifted to strategically positioning that content in a competitive, ever-evolving digital marketplace. This shift demands a thought-out approach, blending editorial finesse with sharp product management – a concept at the heart of modern media success. Our previous articles, “Product Management 101 for […]
With the increasing competition between news and media companies, it’s crucial to adopt a strategic, product-conscious approach to ensure their content not only reaches their audience but also deeply resonates with them. Product Thinking Drives Growth There’s a growing need for a strategic, audience-centered approach – a philosophy known as product thinking. This approach, which […]
Let’s cut through the noise: Product management is the engine room of your media operation. It’s where the day-to-day meets the big picture. In the media world, a product manager is the maestro, orchestrating every note between what your audience craves and what your business needs. At its core, product management in media is about […]
The traditional strategies of running news and media operations are being reshaped, giving rise to modern, dynamic, and user-focused approaches. Enter product thinking – the outlook revolutionizing newsroom culture and the way news companies operate. At its core, product thinking isn’t just another strategy – it’s a holistic approach that places the audience at the […]
Does this sound familiar: you’re drowning in time-off requests, trying to juggle all the schedules in your Google Calendar, and praying your team is updated in Slack. It does to us. We wanted a way for everyone to announce and sync their time-offs without jumping through 10 different hoops. Even with tons of Google Calendar […]
