Product

Welcome back to our series on preparing publisher websites for a seamless, successful content migration. In part 5, we double-checked analytics and ad settings to ensure they were configured correctly, avoiding revenue loss, data gaps, and a lot of unnecessary stress. With that out of the way, it’s time for the big moment: going live […]

Welcome back to our series on preparing publisher websites for a successful migration. In Part 4, we ensured everything was in top shape by conducting a final audit of URLs, content, navigation, and third-party integrations. Today, we’re discussing the analytics and ads setup, which is vital for ensuring your migration meets your business goals. We’ll […]

Welcome back to our series on preparing publisher websites for successful content migrations. In Part 3, we went over how to prepare your content to ensure the data is ported easily and accurately. Welcome to Part 4: All about auditing content after the initial data migration. Since this is the fourth part of our migration, […]

Welcome back to our series on preparing publisher websites for successful content migrations. In Part 1 and Part 2, we went over how to evaluate your current website’s content management system—both its capabilities and traffic performance. Welcome to Part 3: Preparing Content for Migration. Before you start the migration process, it’s crucial to identify exactly […]

What does the New York Times have in common with Scientific American and LinkedIn? This feels like the beginning of a bland joke, but there is a precise answer: games. Seeing publishers offering games and secondary digital products is no longer new. The New York Times has been the pioneer, starting a new revenue source […]

Welcome to part two of the “How to Disaster-Proof Your Site Migration” series, where we explore how to prepare a publisher’s website for a successful content migration. In the first part, we explored critical questions to help determine if a migration is right for your business. Now that you’ve (theoretically) decided to take the plunge, […]

Nothing in life is certain except for death, taxes, and site migrations. If you’ve been in the web content industry long enough, you’ve heard the horror stories: lost text, broken images, plummeting organic traffic. The fear ends here. Welcome to part 1 of Disaster-Proofing Your Migration, a practical guide to avoiding risk and excelling on […]

Discover the updates to major social media platforms, plus: Major Social Media Product Updates This week, several social media platforms are rolling out updates to connect with users better and solve ongoing problems. From Twitter’s plan to cut down on bots to Instagram’s new AI features, these changes show how platforms actively try to improve […]

This week, we asked two advertising experts for their insights on ads and cookies. Here’s what they had to say. We decided to start with simple questions and ask for simple answers: why are advertisers and publishers so concerned with cookies? It may be an obvious question, but it’s nice to make sure we have […]