Paywalls

As 2024 rolls around, we’re seeing a lot of new stuff happening in news and media, and WhatsApp is right at the forefront. Everyone knows WhatsApp as an instant messaging app, but now it’s making a big splash in publishing and digital marketing. Reuters’s 2024 predictions cement this trend by discussing how WhatsApp is becoming […]

So, you’ve mastered the Herculean task of producing compelling, value-packed content on a consistent basis. Your newsletters are anything but spam – they’re anticipated, opened, and read. You might even be sitting on a goldmine of curated content, but here’s the kicker: Are you making money from it? If advertising revenues have you singing the […]

If you’re in the publishing sector –  whether you’re a startup media outlet, an established news organization, or a content creator looking for robust revenue streams – paywalls should be part of your shortlist vocabulary. They are ways to restrict access to content unless the user pays a fee or subscribes to a service. But […]

When it comes to paywalls (and, sooner or later, it will), two types of strategies stand out. Freemium vs premium is the choice for monetizing content, whether you’re a creator or publisher. We’re dedicating this article to comparing the two types of paywalls. Both approaches carry weight, with distinct benefits tailored to different business objectives […]

The Hustle was already a success with around a million subscribers when they started thinking about amping up their revenue with a paid newsletter: Trends. They wanted to create more in-depth stories catered to an exclusive audience. Their team had proved to be more than capable of managing that, but their tech stack was holding […]

State Affairs was born from the clear-eyed vision of Evan Burns and Jamie Seltzer. They saw the state of media in 2021, bristling with buzz but hobbled by a glaring lack of state capital news coverage. Their mission: to bring accountability and transparency to the forefront and no question unanswered in state-level politics.  State Affairs […]

The Daily Upside is a fast-growing media startup dealing in fresh business and investment stories. They now have over a million subscribers and stand out with their original content and professional journalism. When they came to us, though, they were in a tight spot. With a limited budget, a product that just wouldn’t scale, and […]