Paywalls

As 2024 rolls to a stop, we can look back at another year of disruptions in news and media. WhatsApp was forecast as a growing channel by Reuter, and it has certainly been growing. Everyone knows WhatsApp as an instant messaging app, but with the popularity of conversational bots powered by GenAI and so many […]

So, you’ve mastered the Herculean task of producing compelling, value-packed content on a consistent basis. Your newsletters are anything but spam – they’re anticipated, opened, and read. You might even be sitting on a goldmine of curated content, but here’s the kicker: Are you making money from it? If advertising revenues have you singing the […]

If you’re in the publishing sector –  whether you’re a startup media outlet, an established news organization, or a content creator looking for robust revenue streams – paywalls should be part of your shortlist vocabulary. They are ways to restrict access to content unless the user pays a fee or subscribes to a service. But […]

When it comes to paywalls (and, sooner or later, it will), two types of strategies stand out. Freemium vs premium is the choice for monetizing content, whether you’re a creator or publisher. We’re dedicating this article to comparing the two types of paywalls. Both approaches carry weight, with distinct benefits tailored to different business objectives […]