Onboarding

Subscriber onboarding isn’t just a quick welcome; it’s a crucial first step in building a long-term relationship.  A user’s experience in the moments after they sign up for your product or service can significantly impact their likelihood of staying engaged and, ultimately, remaining a subscriber long-term. Think of onboarding as your secret weapon for retention—a […]

Starting a project with a digital agency is a big step for any business. It’s essential to go into this partnership with a clear understanding of what to expect. This guide will help you get a sense of the main stages of the process and what you should expect from digital agencies. From the first […]

Push notifications have been a critical tool for news outlets in delivering news. They have also helped increase engagement and subscriptions. Delivered through apps and websites, these notifications can change how users consume news, but they can also influence your media’s performance. Let’s start taking a more detailed look at push notifications and in-app messages. […]

If you have not heard more than a couple rave reviews about SparkLoop, you may as well have been out of the newsletter business for the last year. The young referral app has been shaking up the newsletter scene with giant strides. Referral solutions aren’t exactly new, of course – even good ones. SparkLoop, however, […]

Data is everywhere. From click-through rates to time spent on page, we’re drowning in a sea of numbers. But there’s a difference between collecting data and using it. That’s what we’re here to crack: the code of transforming raw data into actionable insights that drive decisions, not just discussions. This isn’t about hoarding numbers in […]

When clicking a button can provide endless experiences and services, securing a steady subscriber base for your newsletter can feel like an unyielding battle against a tide of alternatives. Subscription churn – the silent revenue eroder – isn’t merely a drop in the number of your subscribers. It’s a gradual slipping away of potential ambassadors […]

Picture this: You’re running a successful online newsletter. Every day, your subscribers grow as more and more people click that gorgeous “Subscribe Now” button. You’ve got it made, right? Wrong. Here’s the reality check we don’t want to hear: the game isn’t about getting folks to sign up – it’s about getting them to stick […]

Ever heard of a DDoS attack? A Distributed Denial-of-Service attack is a malicious attack that disrupts your website’s regular traffic. How? A network of bots, a botnet, releases a massive amount of traffic to your website, causing it to crash, at the very least. Scary right? But DDoS attacks belong to a much larger group […]

Substack lets you bootstrap your own creator-led media company for free. So what makes some newsletters start to look for Substack alternatives? Well, the problems start when the money comes in. In this article, we’ll explore the problem with Substack pricing and other limitations that make you second-guess if it’s the right platform for your […]