Branding and Design

We analyze your product, audience, and market to identify new opportunities for growth and transformation.

Let’s work on your brand.

Don’t wait until business declines to consider a brand update. “Good enough” won’t drive growth, and what has worked in the past does not always support your business’s future.

01

Brand Strategy and Refresh

Let’s work together to renew your brand, redesign your website, or create a strategy from scratch. This service can:

Attract and retain users
Sharpen your competitive edge
Ensure branding directly supports business goals
Align your appearance with your vision

Let’s work together to renew your brand, redesign your website, or create a strategy from scratch. This service can:

Attract and retain users
Sharpen your competitive edge
Ensure branding directly supports business goals
Align your appearance with your vision

We help design and maintain consistent and recognizable visual elements across all brand materials, including:

Logo
Color palette
Typography
Imagery

Impactful branding requires consistency. Consistency requires guidelines. We’re experts at finding and documenting:

Tone of voice
Written style rules
Guidelines for logo usage
Color and typography practices

Use brand guidelines to produce important marketing materials like:

Slide decks
Podcast and YouTube covers
Ebooks
Business cards and letterhead

Let’s work on your web design.

Fresh branding? CMS change? New tools? If you’re excited about it, so are we.

01

User Flow Optimization

Increase revenue-driving conversions with user journey optimization. With an ideal user flow, any website can boost:

Newsletter or membership sign-ups
Ecommerce sales
Engagement metrics like time on site and views per session
Loyalty metrics like returning visitors

Increase revenue-driving conversions with user journey optimization. With an ideal user flow, any website can boost:

Newsletter or membership sign-ups
Ecommerce sales
Engagement metrics like time on site and views per session
Loyalty metrics like returning visitors

Create a blueprint of your website to promote business objectives like sales conversions or lead generation. Determine:

Which page components are required
Where those components should sit
How white space, images, and text work together
What design details like fonts, iconography, and text you need

Make sure your website and product is visually appealing, has a seamless user experience, and engages your audience. We design:

Graphic layouts
Icons and buttons
Typography
Overall aesthetics

To streamline the design process and ensure a consistent design language throughout your product, we create a toolkit that includes:

Color schemes
Typography
Iconography
Spacing and containers

Users with a range of abilities should be able to fully interact with your website or product. A few ways we do this:

Navigation is consistent across pages
Content has high contrast
Modules help users avoid and correct mistakes
Products can be used on a variety of browsers and devices

State Affairs

A publication for well-reported, non-partisan, investigative coverage of state-level capital news.

Stacked Marketer

Discover our website and branding redesign and technical support for Stacked Marketer, a successful marketing newsletter and media company.

Refact handles these common concerns.

Learn More About Our Tech

If you’ve stopped seeing growth, it’s time for a rebrand. Many businesses feel their existing brand is "good enough" because they’ve seen consistent results. What that indicates, though, is that you’ve already tapped out the market your brand speaks to, and it’s time for new energy.

Refact works with companies with budgets of all sizes, and are dedicated to delivering design within cost constraints. Remember: Good design isn’t a cost center; it’s an essential component for growth.

Long-established businesses might feel a strong connection with their existing brand identity. You may assume customers are already familiar with the brand and see no need to change. Refact uses customer input and data analysis to ensure that new designs align with audiences old and new.

Refact is made up of experts in development, product strategy, and website performance. These experts work closely with our design team to ensure a new design actively increases organic search traffic, engagement metrics, and returning visitors.

Branding and design can improve functionality—it is a core tenant of our design philosophy. Good design is so much more than aesthetics. It drives business results.

Learn More About Our Tech

How we design for business growth.

Our philosophy: design is all about results.

Design work is not just about aesthetics; form and function go hand-in-hand. Improving organic search traffic, moving readers down a conversion funnel, and increasing engagement metrics are not just a job for web development; they are essential indicators of great design.

Good design improves search engine optimization, encourages users to engage with high-earning pages, and builds customer trust.

A fresh look and feel can engage new customers and give internal teams a jolt of new energy.

Sound smarter in meetings.

Weekly media tech news in easy-to-read chunks.

Estate Media