Client Profile: 7 attorney personal injury firm serving metro area with 1,200 active cases. Uses Clio Manage and Google Workspace. Generates leads from web forms, Google ads, and referrals.
"We were losing cases to firms that answered faster. Someone would call at 7 PM, we'd call back the next morning, and they'd already hired someone else. Now the AI answers immediately, books the consult while they're still interested, and texts them the retainer link. Our conversion rate is up 40%."
Managing Partner, Personal Injury Firm
- Problem: Missing 30 to 40 after hours calls per week. Average speed to lead was 4 to 6 hours during business hours, over 12 hours for evening and weekend leads. Losing cases to faster competitors.
- Solution: We built custom AI intake automation with 24/7 call answering, case qualification (jurisdiction, statute of limitations, case value), conflicts pre screening, consultation scheduling, SMS retainer delivery, and Clio integration.
- Results (first 90 days):
- Call answer rate: 98% of calls answered within 60 seconds (vs. 40% industry avg)
- Speed to lead: Median response time under 2 minutes (vs. 4 to 6 hours baseline)
- After hours capture: 35 qualified consults booked outside business hours in 90 days
- Retainer conversion: 40% increase in consultation to retainer conversion rate
- Admin time saved: Over 15 hours per week freed from intake calls and scheduling
- ROI: Monthly cost equivalent to 0.3 FTE, but delivers 24/7 coverage and captures leads that would have gone to competitors. Paid for itself in the first month.
*Composite case study using real implementation data. Results vary by firm size, practice area, and lead volume.