We are thrilled to announce that our dynamic, awesome CEO, Saeedreza Abbaspour, had a great chat on the latest episode of the Sticky podcast, known for its excellent content about creating and marketing newsletters. The episode is called “Building a Scalable Media Publishing Platform with Saeedreza Abbaspour.”
What’s Inside
In this episode, Saeedreza unveils some strategies behind optimizing the subscriber journey, discussing transformative approaches for building scalable, successful newsletters!
The discussion starts with the marketing practices that have proven effective for our successful clients like Trends. Saeedreza points out the importance of a good landing page. That means a well-crafted copy and a design that commands attention to strategically placed elements. He advises against overloading landing pages with links and driving first-time users to the homepage.
Saeedreza advocates for the balance between the needs of marketing and developers in creating landing pages. We also get to hear about how we handle customization at Refact, and how we try to reach a balance between flexibility and stability and speed.
In the second half of the episode, Saeedreza dives into the technical considerations for scalability and security in newsletter websites. He strongly endorses WordPress as a candidate for creating optimized websites and platforms. That’s because of its proven reliability, extensive community, and seamless integrations. He discusses the importance of scalability in design and recommends dedicated servers for increased traffic. Enhanced performance through CDNs and Gatsby for faster loading speeds is also highlighted.
The last part of the discussion is all about the security of newsletters. Saeedreza shares some insights we have gained helping our clients fight spammers and fake bot subscribers. He discusses how this is basically a never-ending battle and that it needs to be an ongoing effort. He advises newsletters to keep cleaning up their lists and watch their subscriber numbers for sudden unreasonable spikes.
This episode includes strategic advice and real expert insights from our own Saeedreza, offering clarity on building scalable media publishing platforms efficiently. Don’t miss the chance to take away the insights from the leader of Refact!
Give it a Listen!
Jump right in and catch the episode on Sticky’s website or pick it up on your favorite podcast app like Spotify or Apple Podcasts.
Let’s Chat About it!
We’d love to hear your thoughts after the listen! Contact us now or drop us a comment on LinkedIn. Let’s get the conversation going.
A Little About Us
Here at Refact, we’re all about pushing the boundaries in media publishing. Our goal is to offer solutions that are user-friendly and super scalable, helping creators and publishers put their best content forward.
We hope you enjoy the episode and find it as enlightening as we did. Thanks a bunch for being a part of the Refact family, and stay tuned for more cool updates from our end!
Cheers,
The Refact Team
