If you are in digital marketing, there is a good chance that you have already subscribed to Stacked Marketer’s newsletters. Here, we will uncover a part of its journey. Stacked Marketer is a remarkable media company with a massive audience that keeps growing. Besides the Stacked Marketer newsletter, they also offer other products, including the Psychology of Marketing and the paid product, Stacked Marketer Pro.
Over the past year, our partnership has evolved from small technical services into a robust, comprehensive collaboration. Stacked Marketer’s team first approached us for consulting on isolated technical issues, and they were so happy with the results that they gradually increased our role in their design and development. Finally, we worked together to give their branding and design a complete makeover, and improve their website. We are proud of our part in Stacked Marketer’s successful growth. This case study goes over our more significant contributions.
Website Redesign and Branding
At the center of our collaboration with Stacked Marketer is the redesign of all their graphic assets. We redesigned their branding and logo. We also revamped and redesigned their website into a high-impact, engaging, and reader-friendly experience. Our efforts have brought new life to Stacked Marketer’s visual identity across all channels and assets. We also redesigned their premium offering, Stacked Marketer Pro, with its own visual identity.
To make sure all visuals continue to align with Stacked Marketer’s new brand identity, we put together a brand new brand book. This brand style guide lays out everything that makes Stacked Marketer stand out graphically, including its iconography and typography. Everything has been perfected to speak the same design language. This is about more than a new look – it’s about setting a lasting standard for how they communicate visually, ensuring consistency across all channels and methods they use to reach out to their audience.
Enhancing the Website’s UI/UX for Higher Conversion Rates
To create a new and improved website, we used the WordPress-native Gutenberg blocks for their flexibility and ease of use. You can learn more about that in this article. A significant part of the new UI/UX efforts were focused on creating a new homepage.
We recreated the Stacked Marketer website’s home page to enhance the user experience for our visitors. Our goal was to provide a seamless and captivating reading experience right from the outset. With these tweaks, the home page now serves as a helpful guide to help Stacked Marketer’s audience navigate the site with ease, enabling them to quickly and efficiently find the information they need.
Protecting Against Bots and Fake Subscriptions
Stacked Marketer’s challenge of battling bot attacks and fake subscribers was actually one of the first major challenges we had to help them overcome. Our subscription experts crafted a tailored version of Refact’s proprietary bot-attack prevention plugin to solve the client’s challenges. This advanced solution now ensures their security against increasingly smarter threats and safeguards genuine user engagement and data integrity. It also helps keep their email list clean of subscriber bots, ensuring maximum email deliverability. That means they can be sure that the Stacked Marketer newsletter lands in the inbox of its new users.
Streamlining Content Workflows
Managing a complicated content workflow can often bog down the editorial process. We implemented a seamless content transition mechanism between Stacked Marketer’s editorial tools, WordPress site, and Email Service Provider (ESP). This paved the way for a smoother, error-free, and efficient editorial journey, thereby empowering the team to focus on what they do best – create compelling content. The next time Stacked Marketer’s newsletter lands in your inbox, you’ll know part of its journey.
Stay tuned, and explore more examples of Refact’s work in the world of news and media.
