Insights

Introduction Cross-domain measurement in GA4 allows you to track users across multiple websites (domains) as a single journey. This ensures your Google Analytics 4 data reflects real user behavior even if visitors navigate between a main site and other domains (for example, from your marketing site to a separate shop or landing page). This guide […]

Welcome back to our series on preparing publisher websites for a seamless, successful content migration. In part 5, we double-checked analytics and ad settings to ensure they were configured correctly, avoiding revenue loss, data gaps, and a lot of unnecessary stress. With that out of the way, it’s time for the big moment: going live […]

Welcome back to our series on preparing publisher websites for a successful migration. In Part 4, we ensured everything was in top shape by conducting a final audit of URLs, content, navigation, and third-party integrations. Today, we’re discussing the analytics and ads setup, which is vital for ensuring your migration meets your business goals. We’ll […]

Subscriber onboarding isn’t just a quick welcome; it’s a crucial first step in building a long-term relationship.  A user’s experience in the moments after they sign up for your product or service can significantly impact their likelihood of staying engaged and, ultimately, remaining a subscriber long-term. Think of onboarding as your secret weapon for retention—a […]

Welcome back to our series on preparing publisher websites for successful content migrations. In Part 3, we went over how to prepare your content to ensure the data is ported easily and accurately. Welcome to Part 4: All about auditing content after the initial data migration. Since this is the fourth part of our migration, […]

Welcome back to our series on preparing publisher websites for successful content migrations. In Part 1 and Part 2, we went over how to evaluate your current website’s content management system—both its capabilities and traffic performance. Welcome to Part 3: Preparing Content for Migration. Before you start the migration process, it’s crucial to identify exactly […]

Building a website isn’t easy, but it has become easier than the early HTML days thanks to user-friendly plugins that let you simply drag-drop your way to the perfect website: page builders. As the number one CMS powering more than 40% of the web, WordPress has many page builder plugins. This article will look at […]

What does the New York Times have in common with Scientific American and LinkedIn? This feels like the beginning of a bland joke, but there is a precise answer: games. Seeing publishers offering games and secondary digital products is no longer new. The New York Times has been the pioneer, starting a new revenue source […]

Last week, operators from some of the country’s biggest publishers came together in part to discuss the thorniest topics in the industry, asking such titillating, terrifying questions as: What’s happening with search? How do we make money with live events? When will media M&A be back? How should we be using AI? Are we going […]