Build the right product. With a partner who stays.
We help non-technical founders and domain experts build online products, with clarity before code and a partnership that lasts.
Free 30-minute call. No pitch, no obligation.
Trusted by 100+ founders and domain experts
Most failed projects fail because they built the wrong thing.
We're honest about fit. If we're not the right partner, we'll tell you.
Refact was founded by Saeedreza Abbaspour after a decade of helping founders and domain experts build online products. The company exists because of a simple observation: most failed projects fail because they built the wrong thing, not because they built it wrong.
Today, Refact is a product development studio that combines strategy, design, and engineering under one roof. We've helped over 100 founders build products with millions of users and dollars in profit. Our average client relationship is over two years, not because they're locked in, but because the partnership works.
We work with non-technical founders and domain experts who understand their market or field deeply but need a partner to translate that expertise into a working product.
Saeedreza
Founder & CEO, Refact
The hardest part isn't finding developers. It's knowing what to tell them to build.
Clarity reduces risk.
The hardest part isn't finding developers. It's knowing what to tell them to build. We invest in understanding what to build before building it.
Building is iterative.
You cannot know everything upfront. Things change as you build, learn, and talk. The right partner helps you navigate this, not pretend it doesn't exist.
Partnership over transactions.
We measure success in years, not sprints. Launch is just the beginning. We continue working together as your product evolves.
Honesty builds trust.
We tell founders when they're not ready. We give realistic assessments. We surface problems early. This honesty is why clients stay.
From idea to product. Here's how we get there.
Understand the problem, design it, build it, and keep improving it, with the same senior team from discovery through launch and beyond.
Discovery & Strategy
Understand the problem. Define what to build first. Surface assumptions before they become expensive mistakes.
Product Design
High-fidelity UI, interactive prototypes, design systems. See your product before code is written.
Development
Full-stack engineering. Frontend, backend, integrations, infrastructure. Production-ready, documented, built to last.
Ongoing Partnership
Roadmap planning, new features, optimization, fractional product leadership. We grow with you.
Senior people who stay with you.
Every project is led by senior team members who stay with you from discovery through launch and beyond.
The people who build it
You'll work directly with Saeed and our core team, not junior staff or rotating contractors. The people who understand your product are the people building it.
Worked together for years
Our team includes product strategists, designers, and engineers who have worked together for years.
Remote since the beginning
Our team works remotely, which allows us to hire the best people regardless of location. We've been remote since the beginning, so our processes are built for it.
We work in weekly cycles with a standing check-in call. You'll have direct access to the team via Slack or email, and we share progress continuously, not just at the end of a sprint.
Let’s talk100+ happy clients.
We've helped over 100 founders and domain experts build online products, with an average client relationship of more than two years.
"Trends has grown 5x since we started working with Refact. The agency is so great that we decided to continue working with them even after Trends was launched. They are responsible for nearly 100% of all our engineering work."
"Their project manager was among the best I've worked with. They completed every migration stage through production and testing, met deadlines, and handled 1,000+ article redirects without us needing to micromanage."
"Refact is great to work with in our complicated business. They launched a great-looking, functional site, and our overall engagement increased by about 20%."
Commonly asked questions.
What clients usually want to know before starting a project.
Still have a question? Ask usBuilding something and need the right partner?
Schedule a conversation. We'll talk about what you're building, where you are in the process, and whether we can help.
Looking for the detail on what we build? Web Development Services