Insights

The traditional strategies of running news and media operations are being reshaped, giving rise to modern, dynamic, and user-focused approaches. Enter product thinking – the outlook revolutionizing newsroom culture and the way news companies operate. At its core, product thinking isn’t just another strategy – it’s a holistic approach that places the audience at the […]

Workweek has been our client for more than a year and we couldn’t be more proud of the results and how the relationship has grown. Workweek is a platform with a mission to empower creators, like the Marketing Millennials, to publish newsletters, build communities, and offer courses. A Year of Increasing Collaboration Refact’s journey with […]

Welcome the the new WordPress web-page builder, Gutenberg – where building a website is all about reusable, flexible blocks. As agencies and creators, we’re all trying to produce striking, functional websites. At Refact, we have come to learn the value of WordPress Gutenberg as a tool in that quest. Whether you’re a creator or an […]

We are delighted to share our ongoing partnership with Stacked Marketer, an outstanding newsletter and media company with a thriving audience. Over the past year, what began as consulting on isolated technical issues has blossomed into a robust collaboration, fostering evident growth and innovation. Protecting from Digital Threats Stacked Marketer’s challenge of battling bot attacks […]

When clicking a button can provide endless experiences and services, securing a steady subscriber base for your newsletter can feel like an unyielding battle against a tide of alternatives. Subscription churn – the silent revenue eroder – isn’t merely a drop in the number of your subscribers. It’s a gradual slipping away of potential ambassadors […]

We are thrilled to announce that our dynamic, awesome CEO, Saeedreza Abbaspour, had a great chat on the latest episode of the Sticky podcast, known for its excellent content about creating and marketing newsletters. The episode is called “Building a Scalable Media Publishing Platform with Saeedreza Abbaspour.” What’s Inside In this episode, Saeedreza unveils some […]

So, you’ve mastered the Herculean task of producing compelling, value-packed content on a consistent basis. Your newsletters are anything but spam – they’re anticipated, opened, and read. You might even be sitting on a goldmine of curated content, but here’s the kicker: Are you making money from it? If advertising revenues have you singing the […]

Unless you have never dabbled in publishing or even blogging, you’ve come across WordPress. Launched in 2003, this behemoth of a platform now powers over 40% of all websites on the internet. But let’s face it, as powerful and user-friendly as WordPress is, it’s not without limitations. Hence, the workarounds that try to tap its […]

We have been obsessed with our tech stack recently, and we’re not the only ones. Businesses have been taking a closer look at their tech stack, and that goes double for startups in the digital content industry. There’s a lot of noise about “auditing your tech stack” or “optimizing your tech stack,” but what exactly […]