Insights

If you have not heard more than a couple rave reviews about SparkLoop, you may as well have been out of the newsletter business for the last year. The young referral app has been shaking up the newsletter scene with giant strides. Referral solutions aren’t exactly new, of course – even good ones. SparkLoop, however, […]

The challenge today is not just about producing quality content anymore. It has shifted to strategically positioning that content in a competitive, ever-evolving digital marketplace. This shift demands a thought-out approach, blending editorial finesse with sharp product management – a concept at the heart of modern media success. Our previous articles, “Product Management 101 for […]

Email marketing is a game-changer in the world of content. It’s direct, personal, and it gets your message right into your audience’s inbox. The best part? You don’t need a big budget to start. This blog post is all about demystifying email marketing for content creators like you. We’re diving into 10 free email marketing […]

With the increasing competition between news and media companies, it’s crucial to adopt a strategic, product-conscious approach to ensure their content not only reaches their audience but also deeply resonates with them. Product Thinking Drives Growth There’s a growing need for a strategic, audience-centered approach – a philosophy known as product thinking. This approach, which […]

Faced with a seemingly unbeatable deadline, Refact stepped up to the challenge, delivering a complete website redesign for Estate Media in record time. Here, we proudly present some details of our efforts at providing our client with a quality product under impossibly tight deadlines. Impossible for most, but not for us. Rapid Redesign and Development: […]

We are proud to share the launch of the launch of CRE Daily‘s new website. They are a leading voice in commercial real-estate news and it’s been a joy to have them as our client. We have been working together to give their website and brand a full redesign that reflects their vision and aligns […]

In an era where product thinking is revolutionizing industries, the newsroom is no exception. At the heart of this transformation is the concept of treating content as a product – a shift that requires a blend of editorial prowess and product management acumen. State Affairs stands as a prime example of this evolution, having redefined […]

Data is everywhere. From click-through rates to time spent on page, we’re drowning in a sea of numbers. But there’s a difference between collecting data and using it. That’s what we’re here to crack: the code of transforming raw data into actionable insights that drive decisions, not just discussions. This isn’t about hoarding numbers in […]

Let’s cut through the noise: Product management is the engine room of your media operation. It’s where the day-to-day meets the big picture. In the media world, a product manager is the maestro, orchestrating every note between what your audience craves and what your business needs. At its core, product management in media is about […]